McLendon Foundation and underdog venture team announce partnership to impact the sports industry
The McLendon Foundation and underdog venture team announced a strategic partnership rooted in each organization's shared mission to expand opportunities for underrepresented communities in the sports industry. The focus of the partnership is to elevate the Foundation through expanded marketing and brand development, partnerships and strategic organizational enhancements to make a lasting impact.
Seeking to increase diversity within the sports industry, two agency veterans are founding a hybrid enterprise that’s part VC fund and part marketing services shop with a “social impact mission,” focused on “equity and inclusion — of thought, gender and mission and over index(ing) our investments in female founders and founders of color.”